Blue is not so GREEN

The American blue denim’s illustrious history and Orwell’s 1948 sounds poetic.

Even with the minimalist movement growing, every year, a considerable number of people celebrate the “Buy Nothing Day”, as a way to protest consumerism. The day comes right after “Boxing Day”, where people line up all through the night to buy things on discount and even fight each other (isn’t that symbolic!)

Yes, Denim is durable but it also requires a lot of water, energy, labor, fertilizers and pesticides. It’s one of the most ubiquitous garments in everyone’s wardrobe but its dying process relies on toxic chemicals and releases microfibres, which eventually cause damage to marine life and vital ecosystems. Apart from the cotton used in jeans, water is used in dyeing and finishing processes too. Fortunately, technologies like curing and using the waste water for denim processes, foam dying method, use of ozone and laser machines- has considerably reduced water usage

Contemporary or traditional denims, using pre-existing products to create new clothing is always a great choice because it does not require extraction of new resources, but rather makes the most use of materials that may otherwise go to waste.

With this verve of exploring art out of waste, we intend to put into perspective the impact our actions are having on this beautiful but finite planet, and make you aware of the real culprit behind the climate crisis – consumerism.

if you definitely wish to leave a part of you behind, let that be your thoughts & initiatives, rather than “the waste”.